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About our brand

From Humble Beginnings to a Global Movement

The story of Je Tape Les Gens Pour Vivre began not in a boardroom, but in the raw energy of an interview.
When UFC Champion Francis Ngannou uttered his now-legendary quote, “Je Tape Les Gens Pour Vivre” (I hit people for a living), it resonated far beyond the fight world. It captured the dedication, perseverance, and fighting spirit that inspires athletes and fans alike.

Our Mission

At "Je Tape Les Gens Pour Vivre," our mission is to make the brand as famous and popular as possible. We strive to captivate the hearts and minds of youths, inspiring them to never surrender their dreams but instead persevere with unwavering determination. Just like Francis Ngannou, who defied odds and obstacles, we aim to become a symbol of resilience and motivation.

Our Vision

Our vision is to elevate the brand to unprecedented heights of fame and popularity. We strive to inspire and empower the younger generation, encouraging them to persevere in the pursuit of their dreams. Just as Francis Ngannou, our esteemed inspiration, never gave up and kept pushing forward, we aim to become a beacon of hope and motivation for aspiring individuals.

We Reached So Far

  • 2
  • +
Stores around the world
  • 20
  • +
Products sold till date
  • 10
  • +
Registered users
  • 10
  • +
Brands available in store

Meet Our Team

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Eric Nicksick

Head coach

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Dewey Cooper

Striking coach

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Marquel Martin

Manager

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Francis Ngannou

PFL Fighter

Our Partners